AA.MEDIA

Architectural Association
Media Studies


AA MEDIA is an experimental testing ground for exploring and interrogating the tools of the discipline – tools with which we speculate, manipulate and play; compute, control and test; communicate, seduce, and provoke.

Acting as both training camp and laboratory, it is a diverse, multidisciplinary program where unexpected collisions and obsessive attention to detail expose a rich seam of creative potential. Media Studies presents an opportunity to develop individual practice, where students hone their dexterity with established and progressive media, actively testing modes of production through focused acts of doing and making.



CONTACT:

Kate Davies
Head of Media Studies
Oliviu Lugojan-Ghenciu
Lab Coordinator

AA MEDIA
Architectural Association
School of Architecture
36 Bedford Square
London WC1B 3ES

+44 (0)20 7887 4000
@AAMediaLab

STUDIO

FIRST YEAR / Term 1 & 2

MS-CORE



OBJECT – DATA - OBJECT
HARRY KAY
Tuesdays, 2-5pm

For architects and designers modelling in 3D isn’t a technique that is detached from the real world. We should understand scale, before we get lost in the scale-less viewport. Using Rhino students will learn the essential skills for 3D modelling, surveying, rendering and producing media to communicate design intent. There will be a collaborative approach and sharing of survey and design data to produce a digital environment into which students will create a developed proposal fully modelled in 3D. Object - Data - Object is a course that takes students through the many ways 3D modelling can be used through the life of a project. From the survey of a site or object, to the interrogation of the acquired data, onto the development of a proposal, and finally for construction or manufacture.

Session 1: AN INTRODUCTION TO 3D AND THE WAY IT IS USED BY DESIGNERS: Tuesday 2nd October 2018
- The 3D software environment and getting familiar with navigating it
- The importance of scale, axis and viewports
- Why and how designers use 3D software throughout the life of a design project
- Beginning to make models; how to model our environment and a few everyday objects
- Techniques and technologies used in 2D and 3D drafting

Session 2: SURVEYING AND RECORDING INFORMATION: Tuesday 9th October 2018
- How to conduct a survey and record information essential for building up a 3D model of a object or site
- Recording additional information beyond coordinates and geometry to create a rich data set
- How much information is too much information and building up a detailed 3D model from the survey
- Collaborating and sharing data in order to look at good and bad habits in 3D modelling

Session 3: WORKING WITH EXISTING DATA: Tuesday 16th October 2018
- How to work with inherited data and start to design with it.
- Starting the design process, and is it always best to start with a 3D model? Using alternative media to add interest and detail

Session 4: DESIGNING AND DEVELOPING: Tuesday 23rd October 2018 
- Adding detail to the 3D model
- Developing the design and creating iterations

OPEN WEEK

Session 5:FINALISING THE MODEL: Tuesday 6th November 2018
- Rounding off the 3D data set and readying it to be shared with collaborators or for outputting media

Session 6: MEDIA OUTPUT: Tuesday 13th November 2018 
- Creating 2D plans, sections and elevations for presentation visuals and construction details of our modelled proposals
- Moving onto other software to add colour, materiality and context to drawings
- Rendering shadows, materials and lighting of the scene in 3D

Session 7: BACK TO THE OBJECT: Tuesday 20th November 2018 
- How the 3D data can be exported to create physical models and prototypes using 3D printing, laser cutting and other rapid prototyping techniques.

Session 8: MS JURY DAY: Tuesday 27th November 2018 
CONSTRUCTIVE FEEDBACK AND MOVING ON TO OTHER MEDIA
- A group discussion of the proposals and outputs and how well the final output reflects the intent of each student
- Where we can go from here - a brief look at advanced techniques in rendering, animation and film and composite imagery