AA.MEDIA

Architectural Association
Media Studies


AA MEDIA is an experimental testing ground for exploring and interrogating the tools of the discipline – tools with which we speculate, manipulate and play; compute, control and test; communicate, seduce, and provoke.

Acting as both training camp and laboratory, it is a diverse, multidisciplinary program where unexpected collisions and obsessive attention to detail expose a rich seam of creative potential. Media Studies presents an opportunity to develop individual practice, where students hone their dexterity with established and progressive media, actively testing modes of production through focused acts of doing and making.



CONTACT:

Kate Davies
Head of Media Studies
Oliviu Lugojan-Ghenciu
Lab Coordinator

AA MEDIA
Architectural Association
School of Architecture
36 Bedford Square
London WC1B 3ES

+44 (0)20 7887 4000
@AAMediaLab

STUDIO

FIRST YEAR / Term 1 & 2

MS-CORE



CONCEPT EMERGENCE: FUNCTIONAL OBJECT
Sebastian Andia
Tuesdays, 2-5pm, Room TBC

“I believe in intuition and inspiration. Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. It is, strictly speaking, a real factor in scientific research. “
Albert Einstein

In the course, we will research forms and their immediate functionality in relation to the human body’s influence actions and necessities. We will challenge the students to produce a series of intuitive experiments. These will go from a series of two-dimensional abstract drawings to three-dimensional clay models. In this exercise, the students will have their first approach in sculpting their ideas on what we call a function form. Through these exercises, the student will have to embrace four specifics ways that the form will interact with a specific human body or bodies. These exchanges can go from conventional such us seating, resting to a more unconventional like face-down surgery recovery. The course encourages students not to follow any stereotype and focus on the tectonics of manipulating geometries in relation to their performance - between human and form. The students will propose a thesis statement based on the merging of formal qualities and the relationship with the human body.

In order to realize these objects, we will focus on Polygon Modelling (Autodesk Maya) as the main drafting tool to develop a functional form. The experiments realised in the first stage will be developed further through digital drafting to produce a digital prototype and a set of drawings that represent the final functional form. In the process of learning new techniques, students will gain not just excellent skills, but also bring out their personal singularities to build up their own design language. A strong approach to the notion of representation (Digital or Analogue) and the quality of drawings produced within this course. We believe that ideas should be supported by concise and innovative drawing.

At the conclusion of the course we will evaluate both the learning curve of the student in relation to the software and the resulting work itself, particularly the student’s capacity to translate their conceptual ideas into a functional form and represent it.

Session 1: INTRODUCTION: Tuesday 2nd October 2018
- Functional Form
- General guidelines and goals
- Conceptual Drawing
- Physical Model on Clay
- Polygon Modelling 

Session 2: ABSTRACT DRAWING: Tuesday 9th October 2018
- Defined 3 to 4 ways of exchange between object and human.
- Abstract Drawing with Pencil A4 

Session 3: PHYSICAL MODELLING: Tuesday 16th October 2018
- Intuitively sculpt the concept.
- Abstract Physical Models with Clay 

Session 4: DIGITAL MODELLING: Tuesday 23rd October 2018 
- Translate analogue to digital
- Maya Polygon Modelling Part 1

OPEN WEEK

Session 5: DIGITAL MODELLING: Tuesday 6th November 2018
- Develop digital model
- Maya Polygon Modelling Part 2 

Session 6: DIGITAL MODELLING: Tuesday 13th November 2018 
- Finalize prototype.
- Digital Prototype
- Maya Polygon Modelling Part 3 

Session 7: RENDERING AND POST PRODUCTION: Tuesday 20th November 2018
- Arnold
- Photoshop 

Session 8: MS JURY DAY: Tuesday 27th November 2018 
- Presentation and discussion of work

FINAL DELIVERY (This designed object should have a minimum bounding box of 2m x 1.5m)
- 2 Final A1 Final Drawings (they should explain the thesis statement)
- 1 Final Photomontage
- Prototyping 1/20 3d printed of the final function object
- 1/20 Best Clay Physical Model
- Final VR 360 images
- Portfolio should include

Drawings
- A4 Abstract Drawings on pen or pencil.
- Pictures documenting All relevant physical models done through the experimentation phase
- Learning process on Polymodeling
- Functional Diagrams
- Final Plans, Sections and Elevations
- 2 Final A1 Final Drawings (they should explain the thesis statement)
- 1 Final Photomontage